NoraDiva1
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Posts: 69
(9/28/06 10:32 am)
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Nielsen Ratings 9/18/06 - 9/22/06
Here is the latest Nielsen data, courtesy of Lskreet at SON. The previous week’s ranking is in parentheses.
Nielsen Ratings per Household:
1.(1) Y&R 4.3 (same)
2.(2) B&B 3.2 (+.1)
3.(3) DOOL 2.5 (same)
3.(3) ATWT 2.5 (same)
3.(6) AMC 2.5 (+.1)
3.(3) GH 2.5 (same)
7.(6) OLTL 2.4 (same)
8.(8) GL 2.1 (-.1)
9.(9) PASS 1.4 (-.1)
Here are the daily numbers for OLTL last week:
MON 2.5
TUE 2.4
WED 2.3
THU 2.3
FRI 2.5
Daytime Insights for the week of September 18, 2006, also courtesy of Lskreet:
The week of 9/18 marks the first week of the 06/07 season and 4q06.
NBC and ABC shared the lead for the week in women 18-49 rating (1.6), with ABC ahead in impressions (1,077,000 for ABC vs. 1,038,000 for NBC). CBS was 3rd in women 18-49 (1.4). NBC won the week in women 18-34 (1.7), followed by ABC (1.3) and CBS (1.0). ABC was 1st in women 25-54 (2.0), ahead of CBS (1.7) and NBC (1.6).
Compared to the first week of last season, NBC was down -0.3 in women 18-34, flat in women 18-49, and up +0.1 in women 25-54. DAYS OF OUR LIVES fell to its lowest women 25-54 rating in 11 weeks (when it also posted a 1.9 in the demo).
CBS was down -0.1 in women 18-34 and flat in women 18-49/25-54 versus the comparable week last year.
CBS hit its lowest women 18-34 rating since the week of 6/12/06 (also a 1.0), its lowest women 18-49 rating since the week of 6/26/06 (also a 1.4), and its lowest women 25-54 rating since the week of 7/31/06 (also a 1.7). YOUNG AND THE RESTLESS delivered its lowest women 18-34/18-49 ratings since the week of 6/12/06.
ABC was up +0.1 in women 18-34 and flat in women 18-49/25-54 versus the first week of the 05/06 season. GENERAL HOSPITAL delivered an eight week low in women 25-54 (when it also posted a 2.0 in the demo).
In women 18-49, DAYS OF OUR LIVES (1.8) ranked #2, with PASSIONS (1.3) ranked #9, down from #8 last week. Among women 18-34, DAYS (1.8) was #1, ranking first in the demo for the 572nd week out of 580 weeks that it aired. PASSIONS (1.6) ranked 2nd in women 18-34 rating, up from #3 last week. For women 25-54, DAYS (1.9) ranked #5 (tied with BOLD AND THE BEAUTIFUL and THE VIEW), down from #3 last week. PASSIONS (1.2) ranked #12 in women 25-54, down from #11 last week.
The most time-shifted Daytime program of the week was DAYS OF OUR LIVES, which received a 0.13 lift from "Live" to "Live+ Same Day" in women 18-49 rating. Close behind were YOUNG AND THE RESTLESS (+0.12)
and GENERAL HOSPITAL (+0.11). The remaining Daytime programs received a "Live" to "Live+ Same Day" lift
of between +0.01 to +0.04.
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