Vicki LVCM 
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(10/25/01 4:16 pm)
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'Roswell' Obsessed with 'The Best Stuff on Earth'
'Roswell' Obsessed with 'The Best Stuff on Earth'
Thu, Oct 25, 2001 01:09 PM PDT
LOS ANGELES (Zap2it.com) - A certain bottled ice tea drink has been repeatedly cropping up on UPN's "Roswell."
The drink maker Snapple was prominently featured in the last two episodes of the teen sci fi drama starting with the Oct. 16 episode, in which Michael (Brendan Fehr) was fired from his graveyard-shift security job when he stole a case of popular ice tea drink. Oct. 23's episode also had Michael's on-again-off-again girlfriend Maria (Majandra Delfino) asking for a Peach Fuzz Snapple by name.
Asked whether the brand name appearing on the show was due to a product placement deal, a UPN spokeswoman explained that no, the show isn't getting money from Snapple -- it just really is "The Best Stuff on Earth," as it's logo says.
"Ronald D. Moore, the co-executive producer of ‘Roswell,' is a major, world-class Peach Snapple fan," the spokesman told the New York Post. "And that's how it gets into the show. There is no promotional exchange or anything like that."
Vicki
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